Willie Nelson, 92, Proves Age Is Just a Number as He Headlines the Coolest New Campaign. ML
Country music legend Willie Nelson is proving that style and soul only get stronger with age.
At 92 years old, the beloved icon is front and center in the latest campaign for Canada Goose’s Snow Goose collection—a striking collaboration with designer Haider Ackermann that celebrates endurance, individuality, and the rhythm of life that persists through the cold.
The new campaign marks the third installment of Ackermann’s Snow Goose capsule, which continues to push boundaries in luxury outerwear.
The designer, who joined Canada Goose as creative director in 2024, describes this collection as “a celebration of life in winter — the movement, the breath, and the persistence that never fades, even when the world feels frozen.” For Ackermann, winter isn’t a season of stillness; it’s a moment to express vitality and grace—something Nelson himself embodies effortlessly.
In the campaign imagery, Nelson appears wrapped in one of the standout coats from the Fall/Winter 2025 Snow Goose line, photographed by Tim Elkaïm.
The parka he wears combines the durability of Canada Goose’s expedition heritage with Ackermann’s sculptural and artistic flair. Crafted in rich textures and unexpected hues like Mint Green, Ice Lavender, and Marine Earth Blue, the outerwear blends function with fluidity.
Nelson’s signature braids peek out from beneath the coat’s hood, a subtle reminder that this isn’t just a model shot—it’s a portrait of timeless authenticity.
Underneath, he sports one of the capsule’s signature heavyweight tees and hoodies bearing the powerful message: “The Earth Needs All the Friends It Can Get.”
The piece, part of the Rigel Heavyweight collection, reflects Canada Goose’s growing emphasis on sustainability and environmental awareness. It’s a message that feels right at home on Nelson, a lifelong advocate for the planet and someone whose music has long carried a message of connection and care for the land.
For Canada Goose, the Snow Goose line represents an evolution in aesthetic and purpose. Known for its high-performance outerwear, the brand is moving into more expressive and lifestyle-driven territory, blurring the line between expedition gear and everyday fashion. The soft tones, contemporary silhouettes, and environmental motifs signal a new direction—one that is as mindful as it is stylish.
Nelson’s presence in the campaign drives that message home. At 92, he’s not just a musician but a cultural force—a symbol of endurance, freedom, and unshakable identity. His collaboration with Snow Goose feels less like a celebrity endorsement and more like a statement: that authenticity never ages, and purpose never goes out of style.
The Snow Goose Fall/Winter 2025 collection launches online from Nov. 13 through Nov. 17, with a wider store release beginning Nov. 18, 2025.
What Fans Are Saying
In the comments section of an Instagram post shared on Thursday, Nov. 13, fans raved over the legend’s spot in the campaign.
“The Earth needs all the friends it can get. Honored to wear this message with @canadagoose for the Snow Goose campaign,” Nelson captioned the post.
In response, supporters added things like, “You Mr. Nelson are a national treasure!” “Loooove it and you! Legend! 💯,” and “I will love this man forever. ❤️”
“That’s a Willie nice coat!” another joked of the outerwear.
Meanwhile, more dubbed him the “Greatest human to come out of Texas ❤️,” “the coolest dude on the planet,” and “a Gift to the 🌎.”
