Serena Williams and Coco Gauff represent two generations of trailblazing American tennis excellence, with Serena as the retired GOAT (23 Grand Slam singles titles) and Coco as the rising phenom (two majors by age 21). Their bond—mentorship from Serena’s 2019 Wimbledon loss to Coco’s breakthrough win—extends to shared themes of resilience, activism, and financial empowerment.
In 2025, their combined net worth stands at approximately $385 million, driven by Serena’s enduring business empire ($350 million) and Coco’s explosive on/off-court earnings ($35 million). This figure reflects prize money, endorsements (their primary wealth driver), and savvy business ventures, with endorsements alone accounting for over 70% of Coco’s income and 60% of Serena’s post-retirement haul. Below, we break down their individual profiles, careers, and how their “sisterhood” amplifies their impact.
Combined Net Worth Snapshot (2025)
| Category | Serena Williams | Coco Gauff | Combined Total |
|---|---|---|---|
| Net Worth | $350 million | $35 million | $385 million |
| Career Prize Money | $94.8 million (all-time women’s record) | $24.3 million (career; $8 million in 2025) | $119.1 million |
| 2025 Endorsement Earnings | $20-25 million (Nike, Gatorade, Rolex, etc.) | $23 million (New Balance, Rolex, Bose, etc.) | $43-48 million |
| Business Ventures | Serena Ventures ($111M fund, 14 unicorns); Wyn Beauty; Nine Two Six Productions; Toronto Tempo WNBA co-owner | Coco Gauff Enterprises (WME-backed); Unrivaled investor; Religion of Sports partner | Diverse empires in VC, beauty, media, and sports ownership |
Career Highlights: From GOAT to Phenom
- Serena Williams (Retired 2022): 23 Grand Slam singles titles (record for Open Era women), 73 singles titles, $94.8M career prize money (women’s record). Career highlights include the “Serena Slam” (holding all four majors simultaneously, twice: 2002-03 and 2015). Off-court, she’s a cultural icon, advocating for racial equality and women’s rights (e.g., her 2018 US Open activism).
- Coco Gauff (Active): 2 Grand Slam singles titles (US Open 2023, French Open 2025), 10 singles titles, $24.3M career prize money. At 21, she’s the youngest American to win a major since Serena (1999 US Open). 2025 highlights: French Open win ($2.9M), Wuhan Open ($1.2M), year-end No. 3 (48-16 record).
Their “sisterhood” shines in mentorship: Serena called Coco “the future I fought for” after 2019 Wimbledon (Coco’s upset win over her at 15). Coco credits Serena for inspiring her activism (e.g., FNAA speech: “Athletes aren’t confined”).
Earnings Breakdown: Prize Money vs. Off-Court Power
Both thrive on endorsements (70%+ of income), but Serena’s longevity and Coco’s youth yield different streams:
- Prize Money: Serena’s $94.8M dwarfs Coco’s $24.3M, but Coco’s 2025 haul ($8M) shows acceleration.
- Endorsements: Serena’s peak ($20-25M/year) from Nike ($40M lifetime), Gatorade, Rolex. Coco’s $23M (2025) from New Balance (multi-year extension, signature Coco CG2 shoe), Rolex, Bose, Mercedes-Benz (global ambassador, 2025).
- 2025 Total Earnings: Serena ~$20-25M (all off-court); Coco $31M ($8M prizes + $23M endorsements).
Endorsements: From Nike Icons to Global Empires
- Serena: Lifetime Nike ($40M+), Gatorade, Rolex, Beats by Dre, Wilson, Delta, IBM, Pepsi, JP Morgan Chase, Audemars Piguet, Bumble, Upper Deck, Intel. Peak annual: $20-45M.
- Coco: New Balance (since 14, $1M+/year + signature shoe), Rolex, Bose, Barilla, Head, Baker Tilly, UPS, Ray-Ban Meta, Carol’s Daughter (L’Oréal), Naked Smoothies, Fanatics. 2025 adds: Mercedes-Benz (global ambassador), Emirates. Annual: $23M.
Shared: Both Nike alumni (Serena’s influence helped Coco’s deal); Rolex (luxury synergy).
Business Ventures: Building Empires Beyond the Baseline
- Serena:
- Serena Ventures (2017): $111M fund, 14 unicorns (e.g., Daily Harvest, Noom), focuses on women/POC founders.
- Wyn Beauty (2024): Clean beauty line ($10M+ sales).
- Nine Two Six Productions (2023): Multimedia (e.g., King Richard producer).
- Sports Ownership: Toronto Tempo WNBA co-owner; Miami Dolphins minority owner (with Venus).
- Other: S by Serena clothing; Will Perform body care.
- Coco:
- Coco Gauff Enterprises (April 2025, WME-backed): Manages business/philanthropy; no ownership stake for WME.
- Unrivaled Investor (2025): Women’s basketball league ($35M funding).
- Religion of Sports Partner: TV/film/digital projects (e.g., docuseries on youth equity).
- Philanthropy Tie-In: $5M+ foundation (voter drives, academies); Serve for Smiles ($5M youth program, December 2025).
Serena’s ventures: $100M+ returns; Coco’s: Early-stage, but $5M+ equity focus.
Their “Sisterhood”: Mentorship, Activism, and Shared Legacy
- Mentorship: Serena’s 2019 Wimbledon loss to 15-year-old Coco (“You’re the future”) sparked guidance; Coco calls Serena “the blueprint” for activism/business.
- Activism: Both FNAA speakers (Serena 2017: “Equal pay now”; Coco 2025: “Not confined”). Coco’s equity foundation echoes Serena’s racial justice push (2020 BLM fund).
- Legacy: Combined 25 majors, $119M prizes; off-court, $385M net worth funds change (Serena’s unicorns; Coco’s academies). As Coco eyes AO 2026 Slam No. 3, Serena’s post-retirement empire inspires her “beyond the baseline.”
