After Months of Decline ‘The View’ Stages a Stunning Comeback Winning Back Female Audiences Across the Board.NH

Season To Date, ‘The View’ Posts Gains in Women 25-54, Ranking No. 1 In Households and Total Viewers Among All Broadcast Daytime Talk Shows and News Programs for the 6th Straight Season

For the Week of Sept. 29, 2025, “The View” ranked No. 1 in Households (1.56 rtg.) and Total Viewers (2.391 million) among the daytime network talk shows and news programs, leading NBC’s “TODAY Third Hour” (1.16 rtg. and 1.807 million, respectively), “TODAY with Jenna & Friends” (0.83 rtg. and 1.341 million, respectively) and “NBC News Daily” (0.85 rating and 1.315 million, respectively).

In addition, “The View” averaged 203,000 Women 25-54 and 146,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
“The View” improved on the previous week in Women 25-54 (+5% – 203,000 vs. 194,000) and Women 18-49 (+4% – 146,000 vs. 141,000). Hitting a season high, “The View” posted its best performance in Women 25-54 in nearly 5 months — since w/o 4/7/25.

For the 4th time in the 4 weeks of this season, “The View” saw gains year to year in Women 25-54 (+10% – 203,000 vs. 184,000).

Season to date, “The View” is improving in Women 25-54 (+5% – 202,000 vs. 193,000) versus the comparable weeks last season.

Season to date, “The View” is ranking No. 1 in Households (1.58 rating) and Total Viewers (2.428 million) among all broadcast daytime talk shows and news programs for the 6th straight season.