Willie Nelson and D’Pharaoh Woon-A-Tai Turn Heads as They Model Haider Ackermann’s Bold New Canada Goose Collection.LC
Haider Ackermann is back with his third Snow Goose by Canada Goose collection, and he’s brought Willie Nelson and D’Pharaoh Woon-A-Tai along for the wintery ride.
Per the brand, the collection is “guided by the message ‘the Earth needs all the friends it can get,’” and it translates that into seasonal wares that seek to transform Canada Goose’s “arctic heritage into the unexpected” by way of linings on the outside, performance materials with softness and optimism and quilting in reverse. The colors reflect the message, too, with fluorescent mint green, ice lavender and striking marine Earth blue.
The campaign features country icon Nelson and the Reservation Dogs star (who was born in Canada), alongside models Tasha Tilberg, Stevie Sims, Xiaowen Ju and Connor Newall for photographer Tim Elkaïm. The fall/winter 2025 Snow Goose by Canada Goose capsule launches globally with early online access from Nov. 13-17 online, ahead of a debut in select stores worldwide on Nov. 18. More drops will come throughout winter.
“Winter is often imagined as a season of silence, as quiet or still,” Canada Goose creative director Ackermann said in a statement. “But I wanted this collection to breathe, to move with the rhythm of life that persists beneath the cold and capture the pulse of life in the cold. Shooting this campaign with Willie Nelson was an incredible honor and something I’d dreamed of since my earliest days with Canada Goose. His raw honesty, his reverence for the earth and its creatures, remind us of what endurance really means.”
The season’s story continues along the raw expanse of Churchill, Manitoba, where Haider Ackermann will host a four-day Expedition with a select group of guests. A love letter to the land that defines Canada Goose, Churchill comes alive each November as polar bears gather along the coast of the Hudson Bay, waiting for the sea ice to return. The brand’s longstanding partnership with Polar Bears International (PBI) underscores its enduring commitment to protecting polar bears and the Arctic habitat on which they depend.
